A platform like Etsy can be an excellent starting point to familiarize yourself with online sales and sell your products. This online market for small businesses currently has about 200 million competing sellers. Standing out among them is a real challenge, so if you are one of them, you need to establish a good marketing strategy.
Your first watchword: competitiveness
A huge obstacle when a seller wants to appear in a visitor’s search results is that there will also be many other products. The objective is therefore to stand out from the competition by offering the best products. But to do that, you need to know your market and your audience. A few actions will be necessary to deepen your knowledge of the market: browse Etsy often, look at the other shops and click on a few ads. You can see if these other shops are popular and why they are. Your creativity is therefore just as essential to be competitive
Focus on the customer experience
One of the most challenging aspects of online sales is establishing and maintaining good customer relationships. The success of a brand on Etsy depends on the ability of the seller to stand out but also to brand customers. It is therefore important to put yourself in the customer’s shoes and to visualize the entire interaction of your products on the customer. Do you think your packaging makes them feel valued? Perhaps by opting for personalised packaging you are showing them that your brand is making an extra effort for them. This is a great opportunity to present your brand and encourage sharing on social networks.
Choose the right keywords
The success of your Etsy store is also based on the keywords you choose and the order in which you use them. Indeed, your title, for example, is a selling point that can improve your SEO and should not be considered as a mere legend. Similarly, the description of your product is a powerful marketing tool to seduce your buyers if you know how to choose your keywords. You must include all relevant information about your products.
It is also possible to use Adwords. Etsy sellers are no longer able to submit products themselves but must rely on the Etsy product flow. For more information, we recommend that you contact Instaon, a company that specializes in Adwords campaigns.
Use quality photos
The quality of the photos of your products is one of the keys to success. After all, why waste your time starting your work on Etsy with photos that don’t enhance it. You must use all the images available per ad to highlight the quality of your goods. Then, you must also take care of the background of your photos: good lighting, colour palettes… By playing on the coherence of your photos, you can give a harmonious appearance to your shop and, at the same time, a positive overall image of your brand.
Protect your product and take advantage of social networks
As your work begins to succeed, you must protect your intellectual property. In the digital age, if you don’t take the right steps, you may be surprised to see your creations imitated by others. Copyright and licenses are necessary to be able to continue your activity in complete serenity. In addition, you will no longer have to worry about anything when you share your work on social networks. These are an excellent marketing tool to create a community and show your products to a wider audience.